Privacy policy
Privacy Policy
Last updated: September 26, 2024
This Privacy Policy explains how Last Camera Store (“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you interact with us through lastcamerastore.com (the “Site”), make a purchase, use our services, or otherwise communicate with us.
By using our Site or Services, you agree to the terms outlined in this Privacy Policy.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page, and the “Last updated” date will be revised accordingly. Please review this policy periodically.
2. What We Collect and How We Use It
We collect personal information to provide our services, improve your experience, and comply with legal obligations. The type of information we collect depends on how you interact with us.
Information You Provide Directly
- Contact details – name, email address, phone number, billing and shipping address
- Order information – products purchased, transaction history, order status
- Account details – username, password, security questions
- Shopping activity – cart contents, reviews, loyalty points, referrals
- Customer support – details you include in support emails or chat
You may choose not to provide certain information, but this may affect your ability to use some features.
Information We Collect Automatically
We collect technical data when you interact with our website, including:
- Device and browser type
- IP address and geolocation
- Pages visited and time spent on site
- Actions taken on the site (e.g., clicks, views)
This data is collected via cookies and similar technologies to enhance user experience and site functionality. See our section on Cookies for more detail.
Information from Third Parties
We may receive information about you from:
- E-commerce and hosting providers (e.g. Shopify)
- Payment processors
- Marketing platforms
- Shipping providers
We treat this information in line with this Privacy Policy.
3. How We Use Your Information
We use your information for the following purposes:
- To fulfil your orders – including processing payments, shipping, returns, and refunds
- To manage your account – including security, loyalty rewards, and saved preferences
- To communicate with you – regarding purchases, updates, and customer service
- For marketing – to send offers and updates (you can opt out at any time)
- For security and fraud prevention – to detect unauthorised or malicious activity
- To improve our services – through analytics and customer feedback
Where required by law (such as under GDPR), we rely on a lawful basis for processing, including your consent, contractual necessity, or legitimate business interests.
4. Cookies and Tracking Technologies
We use cookies to:
- Remember your preferences and improve user experience
- Analyse website usage
- Serve personalised ads
You can control cookie settings through your browser. Blocking cookies may affect how the site functions.
We recognize Global Privacy Control (GPC) signals where applicable. GPC-enabled browsers will be treated as having opted out of data sharing for advertising purposes.
For cookie-specific practices through Shopify, see Shopify’s Cookie Policy.
5. When We Share Your Information
We may share your personal data under the following circumstances:
- Service providers – such as payment processors, delivery companies, IT support, and data analytics partners
- Marketing partners – to show you relevant offers and ads
- Legal obligations – to comply with law enforcement or regulatory requests
- Corporate transactions – such as a merger, acquisition, or sale of assets
- With your consent – where you actively request or permit it (e.g., social media integration)
We do not sell or share sensitive personal information without your explicit consent.
6. Your Rights
Depending on your location, you may have the following rights:
- Access – request the data we hold about you
- Correction – request corrections to inaccurate information
- Deletion – request erasure of your personal data
- Data portability – request a copy of your data
- Withdraw consent – for any processing done based on consent
- Object or restrict processing – under certain circumstances
- Opt out – of marketing or data sharing for targeted advertising
- Appeal – any denied requests
To exercise your rights, please email us at support@lastcamerastore.com. We may require identity verification.
We will not discriminate against you for exercising your privacy rights.
7. Data Security and Retention
We implement appropriate security measures, but no system is 100% secure. Please avoid sending sensitive information via insecure channels.
We retain personal information only as long as needed to:
- Provide the services
- Comply with legal obligations
- Resolve disputes or enforce agreements
8. Children’s Privacy
Our services are not directed at children under 16. We do not knowingly collect data from minors. If you believe we have received data from a child, contact us to request deletion.
9. International Data Transfers
If you are located outside the UK, your data may be transferred to and processed in the UK or other countries. We use approved legal mechanisms, such as Standard Contractual Clauses (SCCs), to safeguard international transfers in accordance with UK and EU laws.
10. Third-Party Sites
Our website may include links to third-party platforms. We are not responsible for the privacy practices or content on those sites. Always review their privacy policies before sharing your information.
11. Complaints
If you have concerns about how we process your data:
- Contact us at support@lastcamerastore.com
- If you are unsatisfied with our response, you may lodge a complaint with your local data protection authority (e.g., the ICO in the UK or equivalent in the EEA)
12. Contact Us
If you have any questions or wish to exercise your data rights, contact:
Last Camera Store
14 Pylle Hill Crescent
Bristol
BS3 4TZ
United Kingdom
We are the data controller for personal information collected through this Site unless otherwise stated.